Andru.ai — Voice Assistant SaaS Platform

Andru.ai came out of a business problem rather than a product one: a technical services company doing project-based consulting wanted recurring revenue that didn't scale with headcount. The product is a no-code platform that lets SMBs stand up their own AI voice assistants for customer service, lead qualification, and appointment booking — no technical setup, no integration work. I owned strategy and roadmap, which meant deciding what a non-technical buyer could reasonably be asked to configure themselves and what had to be invisible.

What I did

• Designed onboarding around zero technical knowledge — the buyer defines what the assistant should do, not how it connects
• Built the prompt authoring interface so customers could tune assistant behavior without touching code or returning to the vendor for changes
• Specified the analytics dashboard — call volume, minutes, cost per call, success evaluation, and end-of-call reasons — and iterated on assistant performance against what it surfaced
• Established usage-based pricing with no setup fees or long-term contracts, creating a new subscription revenue stream for the firm