Talkbacktime — Video Survey Platform

A video-based survey platform for mid-to-large organizations, built on the bet that people who won't fill out a form will talk to a camera — and that a recorded answer carries tone and hesitation a rating scale throws away. For this startup, I led requirements and technical specification, working with founders who had a clear vision and no scoped build behind it. Video was the 2018 answer, and it stopped at collection — someone still had to watch the clips to learn anything. Today, Real IQ addresses the same problem with the analysis finally automated.

What I did

• Helped founders define the MVP feature set and revenue model, translating their vision into scoped requirements the team could build against
• Collaborated with designer and engineers on all screens, user flows, and interaction patterns from scratch
• Managed offshore development team — defined user stories, organized sprint planning, and led the team through launch