Hawaii Nutrition Company — Shopify Store Audit & Optimization

Hawaii Nutrition Company sells Hawaiian-grown herbal supplements and Noni body care. Its Shopify store had been live for years without regular maintenance, and the owners didn’t know what it was costing them. I ran a full automated audit of every product, page, link, and image, prioritized the issues by sales impact, and fixed them inside Shopify without any custom code.

What I did

• Audited the entire store using AI-powered testing tools — 364 links tested across 85 pages and 48 products. I scanned every product, page, collection, menu link, and image, then delivered an audit report with issues ranked by sales impact and the exact place in Shopify to fix each one. It came with an action plan covering inventory, missing images, and discontinued products.
• Uncovered problems hiding in plain sight: menus and banners sending shoppers to sold-out products and broken links, incorrect sale pricing, and outdated product content.
• Rewrote every product description to 250 words or less, leading with purity and single-estate sourcing and rewording health claims more carefully for a supplements brand.
• Redesigned the homepage and six category pages with responsive layouts matched to the theme, created new collection thumbnails, standardized catalog pricing to .49 and .99 price points, and prepared Google Search Console setup.