Hyper-Local Community & Rewards App

Senior Product Owner on a hyper-local community app built around neighborhood dining and events discovery. Download count was the metric everyone reached for and the wrong one to run on — a community app is worthless at low density, because the value to any one user is how many neighbors and venues are already on it. We ran on adoption density instead: 1 in 5 residents in target San Diego County zip codes within two years of launch.

What I did

• Conducted user interviews and demos to define the MVP feature set and product roadmap
• Drove brand identity decisions including company name, logo, and visual direction
• Introduced ChatGPT-based event parsing to automate content sourcing — the events feed was the reason people opened the app, and it couldn't be filled by hand at neighborhood scale
• Integrated HubSpot for CRM and member communications to support the acquisition pipeline